Many Snapchat users were shocked to see that the app green-lighted an ad that asked users if they’d rather “slap Rihanna” or “punch Chris Brown.” Following significant backlash, Snapchat pulled the ad, which was submitted to promote the game “Impossible Choices.”
According to The Sun, Snapchat has since apologized for its decision to run the ad.
“The ad was reviewed and approved in error as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” a spokesperson for Snapchat told the outlet.
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of [domestic violence] in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you! Throw the whole app-oligy away,” Rihanna posted in an Instagram story video on Thursday, March 15.